For those of you new to SEO, you may be wondering what a
backlink is, and why they are important.
Backlink have become so important
to the scope of Search Engine Optimization, that they have become some of the
main building blocks to good SEO. In this article, we will explain to you what
a backlink is, why they are important, and what you can do to help gain them while
avoiding getting into trouble with the Search Engines.
What are "backlinks"? Backlinks are links that are
directed towards your website. Also knows as Inbound links (IBL's). The number
of backlinks is an indication of the popularity or importance of that website.
Backlinks are important for SEO because some search engines, especially Google,
will give more credit to websites that have a good number of quality backlinks,
and consider those websites more relevant than others in their results pages
for a search query.
When search engines calculate the relevance of a site to a
keyword, they consider the number of QUALITY inbound links to that site. So we
should not be satisfied with merely getting inbound links, it is the quality of
the inbound link that matters.
A search engine considers the content of the sites to
determine the QUALITY of a link. When inbound links to your site come from
other sites, and those sites have content related to your site, these inbound
links are considered more relevant to your site. If inbound links are found on
sites with unrelated content, they are considered less relevant. The higher the
relevance of inbound links, the greater their quality.
Search engines want websites to have a level playing field,
and look for natural links built slowly over time. While it is fairly easy to
manipulate links on a web page to try to achieve a higher ranking, it is a lot
harder to influence a search engine with external backlinks from other
websites. This is also a reason why backlinks factor in so highly into a search
engine's algorithm.
Another reason to achieve quality backlinks is to entice
visitors to come to your website. You can't build a website, and then expect
that people will find your website without pointing the way. You will probably
have to get the word out there about your site. One way webmasters got the word
out used to be through reciprocal linking.
We must be careful with our reciprocal links. There is a
Google patent in the works that will deal with not only the popularity of the
sites being linked to, but also how trustworthy a site is that you link to from
your own website. This will mean that you could get into trouble with the
search engine just for linking to a bad apple. We could begin preparing for
this future change in the search engine algorithm by being choosier with which
we exchange links right now. By choosing only relevant sites to link with, and
sites that don't have tons of outbound links on a page, or sites that don't
practice black-hat SEO techniques, we will have a better chance that our
reciprocal links won't be discounted.
Many webmasters have more than one website. Sometimes these
websites are related, sometimes they are not. You have to also be careful about
interlinking multiple websites on the same IP. If you own seven related
websites, then a link to each of those websites on a page could hurt you, as it
may look like to a search engine that you are trying to do something fishy.
Many webmasters have tried to manipulate backlinks in this way; and too many
links to sites with the same IP address is referred to as backlink bombing.
One thing is certain: interlinking sites doesn't help you
from a search engine standpoint. The only reason you may want to interlink your
sites in the first place might be to provide your visitors with extra resources
to visit. In this case, it would probably be okay to provide visitors with a
link to another of your websites, but try to keep many instances of linking to
the same IP address to a bare minimum. One or two links on a page here and
there probably won't hurt you.
There are a few things to consider when beginning your
backlink building campaign. It is helpful to keep track of your backlinks, to
know which sites are linking back to you, and how the anchor text of the
backlink incorporates keywords relating to your site.
It is not enough just
to have a large number of inbound links pointing to your site. Rather, you need
to have a large number of QUALITY inbound links. There are good keyword tracking tool
which can help searches for websites that have a related
theme to your website which are likely to add your link to their website. You
specify a particular keyword or keyword phrase, and then the tool seeks out
related sites for you. This helps to simplify your backlink building efforts by
helping you create quality, relevant backlinks to your site, and making the job
easier in the process.
Building quality backlinks is extremely important to Search
Engine Optimization, and because of their importance, it should be very high on
your priority list in your SEO efforts. We hope you have a better understanding
of why you need good quality inbound links to your site, and have a handle on a
few helpful tools to gain those links..
After building
new links , marketers will
like to removes all of the guesswork from getting
your sites indexed. All marketer will
know that using tools to make more effective use of their time is going to help
their business grow. Automating actions using
new indexing software will
removes all the
brain-work and complexities of getting your new website indexed.
The New
Power Indexer Pro literally only
takes a few minutes to get your site back-linked and the search engine robots
rushing to check it out.
This simple
white Hat method is tried and trusted. The
Power Indexer Pro will get sites
indexed fast. The Indexing Software will have your backlink crawled in no time
and your keywords and url will improve in web ranking. So any website or Blog
owners who are doing article marketing, blog commenting, forum profiles . It
provide the Ping and index function with 1 Click solution and is a “No Brainer
“ The users just add in their urls + keywords.. then click 'Index My Links' and
the software run a pinging session followed by a 3000 meta index session.
Get all the pages in your website indexed lightening fast
with this incredible utility. Effective for
all small business with website
and blog, index your website for twice a month . Save all
links in text file
in your notepad , just import into the Add Url feature, rotate and change
different keywords related to your site at
each time and Blast off !!
